Alchimia at Milan Design Week 2023: Unveiling Invisible Design Elements

Jeroen van den Hurk, Kees Groen, Friso van den Nes, and Matthea Stoter in front of the Alchimia installation at Milan Design Week 2024

Milan, 16 April 2024 – Alchimia Milan Design Week marked a defining moment in Alchimia’s journey to reshape the future of luxury interiors. During Masterly – The Dutch in Milano, Alchimia unveiled its groundbreaking Elements to an international audience.

The event introduced three distinct innovations: the Alchimia Wall Element, the Alchimia Control Element, and the Alchimia Immersive Sound Element. These design-driven technologies blend invisibly into refined materials like marble and wood—redefining how technology integrates with living spaces.

Queen Máxima’s presence during the official inauguration elevated the prestige of the moment. Over six days, hundreds of architects, designers, and professionals experienced firsthand how Alchimia redefines interaction through technology. The feedback was overwhelmingly positive, with many calling it one of the highlights of Alchimia Milan Design Week.

Through live demonstrations, Alchimia showcased not only its design philosophy but also its commitment to transforming everyday interactions into moments of wonder. Visitors were especially impressed by the seamless integration of form and function—technology no longer disrupts design, but enhances it.

The debut of Alchimia Elements during Alchimia Milan Design Week has set a new standard for how innovation, design, and technology intersect. The first installations will be live soon, and industry excitement continues to build.

To learn more about the Elements launched in Milan, explore our Bespoke Elements page. For more on the event, visit the Masterly – The Dutch in Milano website.

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