About us

The Art of Invisible Technology

At Alchimia, we transform technology into an elegant, invisible part of luxury interiors. Just like a chameleon seamlessly adapts to its surroundings, our solutions blend effortlessly into their environment, enhancing aesthetics without compromising functionality.

Born from the desire of Ultra-High-Net-Worth Individuals (UHNWI) for seamless integration, Alchimia merges innovation with artistry, creating intuitive experiences that elevate everyday life. Our technology is invisible when not in use, yet instantly accessible when needed—bringing sophistication and sensory appeal to the world’s most exclusive spaces.

A Legacy of Innovation and Craftsmanship

Alchimia is rooted in the pioneering spirit of VBH, a family business that has set the standard in luxury technology integration since 1985. What began with a single car radio installation on a Feadship yacht evolved into a global leader in technology for superyachts and high-end residences. Today, our team of over 125 passionate experts continues this tradition of innovation, blending cutting-edge technology with timeless craftsmanship.

Bauhaus: The Harmony of Function and Form

Inspired by the Bauhaus philosophy, Alchimia embraces the seamless integration of function and aesthetics. Just as Bauhaus revolutionized design by merging art, craft, and functionality, we transform technology into a natural, invisible element within luxury interiors. Guided by the timeless principles of Vitruvius, Leonardo da Vinci, and Bauhaus, we believe that true elegance lies in harmony, where technology complements rather than competes with the surrounding space.

By combining VBH’s heritage with Alchimia’s visionary approach, we create the future of luxury living—where technology becomes an invisible, integral part of your world.

Jeroen van den Hurk
CEO/Owner

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