Dubai, 27 February 2024 – Innovation took center stage at the Dubai International Boat Show, where leading figures in luxury yachting gathered to discuss the future of design and technology. Among them was Jeroen van den Hurk, CEO of VBH, who represented Alchimia at the Innovation Round Table.

Alchimia is redefining yacht interior design through seamless technology integration. Rather than adding visible gadgets, Alchimia embeds advanced systems into natural materials such as stone and wood. This innovation allows yacht interiors to remain refined, elegant, and fully functional—without visual clutter.

During the event, Jeroen emphasized how Dubai Boat Show Innovation conversations are shifting. The focus is no longer just on finishes, but on experiences. Owners want beauty and intelligence without compromise.

Moreover, Alchimia encourages interior designers to rethink their process. How can technology become part of the architecture rather than an afterthought? The answer lies in a collaborative approach—one where design and innovation meet from the start.

This shift marks a new chapter in yachting. With Alchimia, the future is both invisible and intelligent.

To learn more about the story and philosophy behind Alchimia, visit our About Us page.

For more on the event, visit the Dubai International Boat Show website.

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